Modeling Trends to Watch in 2023

The modeling industry constantly evolves, and 2023 promises to bring exciting new trends. From diverse casting to virtual fashion shows, here are some modeling trends to watch in the coming year.

Diversity and Inclusion

Diversity and inclusion have been hot topics in the modeling industry for several years, but the direction is set to continue in 2023. More and more brands realize the importance of representing diverse body types, skin tones, and identities in their campaigns. Expect a broader range of models in ads, editorials, and fashion shows, as brands strive to be more inclusive.

Virtual Modeling and Fashion Shows

The pandemic has accelerated the adoption of virtual fashion shows and modeling. In 2023, we can expect more designers and brands to embrace this technology to showcase their collections. Virtual models, created using 3D scanning and motion capture technology, are also becoming more common. These models can be used to display clothes online, in ads, and in video games.

Sustainable Modeling

Sustainability is a growing concern in the fashion industry, and Modeling is no exception. In 2023, we expect more models and brands to adopt sustainable practices. This might include using eco-friendly materials, reducing waste, and promoting ethical labor practices.

The Rise of Influencer Models

Influencer marketing has exploded in recent years, and in 2023 we can expect to see more influencers crossing over into the modeling world. Brands increasingly tap influencers with large social media followings to model their clothes or promote their products. This trend will continue as brands seek to connect with younger audiences.

Body-Positive Modeling

Body positivity is another trend gaining momentum in recent years, and it's set to continue in 2023. More and more brands use models with diverse body types and promote body-positive messages in their campaigns. This trend is helping to break down the traditional beauty standards that have dominated the modeling industry for so long.

In conclusion, 2023 promises to be an exciting year for the modeling industry. With trends like diversity, virtual Modeling, sustainability, influencer models, and body positivity on the rise, there's sure to be something for everyone. Whether you're a model, a brand, or a consumer, keep an eye out for these trends in the coming year.

Helia Mohammadi

Social Media Specialist

Adicator Digital Marketing Agency